About Us
Where Charlotte Celebrates
Our Mission
To provide a setting of uncompromising quality and personalized professional service, ensuring every event is executed with excellence.
Our Story
At Sterling Events Venue by La Noticia, we believe that every celebration deserves an unwavering standard of excellence. Inspired by La Noticia's legacy of integrity, we have created a space where elegant design — from our white ceiling and beautiful floors to our crystal chandeliers — meets impeccable service.
We are more than just a venue; we are the stage where Charlotte celebrates its most brilliant moments. With nearly 30 years of experience serving the Charlotte community, the Gurdian family brings a deep commitment to quality, professionalism, and trust to every event.
Meet the Leadership Team
Hilda Gurdian
Chief Executive Officer
With over 28 years of leadership as the CEO of La Noticia, Hilda Gurdian has dedicated her career to serving and celebrating the Charlotte community. Her vision for Sterling Events Venue by La Noticia is rooted in excellence and a commitment to providing a sophisticated, welcoming space for life's most important milestones.
Hilda's extensive experience in business strategy and community relations ensures that every guest at Sterling receives a high-end, professionally managed experience. Under her guidance, Sterling is more than just a venue — it is a place where community and celebration meet.
Alvaro Gurdian Jr.
Director of Operations & Strategy
With a background in Computer Science, Alvaro Gurdian Jr. brings a unique, tech-forward perspective to the events industry. As the Publisher of La Noticia, he successfully led the organization's historic transformation from a traditional print outlet to a cutting-edge digital leader.
Alvaro focuses on the big picture: decision-making, high-level strategy, and the technological infrastructure of the venue. His goal is to provide a sophisticated backdrop where technology and elegance meet to celebrate life's most joyful and significant moments.
The Sterling Promise
High quality · Reliable · Professional · Trustworthy
Excellence
Every detail executed with uncompromising quality.
Community
Nearly 30 years serving Charlotte with integrity.
Innovation
Tech-forward infrastructure for modern events.