Privacy Policy

Who we are

This website is operated by Sterling Events Venue, LLC, a sister company of La Noticia Inc., located at 4300 Monroe Rd Ste B, Charlotte, NC 28205, United States. This policy applies to this website and to the inquiry forms it contains.

Information we collect

When you submit our contact or tour-request forms, we collect the information you provide: first and last name, email address, phone number, and preferred tour date. If you include them, we also collect the event type, event date, estimated guest count, and a message.

If you arrive from one of our advertising campaigns, we may also record the campaign parameters (UTM tags) associated with your visit.

Through analytics cookies (see "Cookies and analytics" below) we collect technical usage data such as pages visited, approximate location and device type.

How we use your information

We use your information to respond to your inquiry, schedule tours, prepare quotes and manage your event. When you submit a form we also send you a transactional confirmation email.

When you submit an inquiry or request a tour, we use your contact information to respond and to follow up with you about your event or visit, including by email. We send marketing communications (promotions, news about the venue) only if you check the marketing opt-in box on the form. You can unsubscribe at any time using the link included in every marketing email and every follow-up email.

How we share your information

Sterling is part of the La Noticia family of companies and your contact information is stored in a customer database shared within the group, under the same consent choices you made.

We use trusted service providers to operate the site: Vercel (hosting), Resend (email delivery), Google (analytics and advertising) and Cloudflare (bot protection on our forms). They process data on our behalf and are not permitted to use it for their own purposes.

We do not sell your personal information.

Cookies and analytics

This site uses Google Analytics, loaded through Google Tag Manager, to understand how visitors use the site and to measure the performance of our Google advertising. We use Google Consent Mode v2, and what happens before you make a choice depends on where you are visiting from. In the European Economic Area, the United Kingdom and Switzerland, every consent signal — analytics and advertising — is denied, and these tools set no cookies, until you choose "Accept cookies" in our notice. Everywhere else, including the United States, the signals start as granted, so these tools may set cookies from your first visit unless you choose "Decline". With consent, the cookies generate usage statistics and support ad measurement and personalization. Declining is as easy as accepting, and your choice is remembered for 180 days.

When you send an inquiry through one of our forms, we also want to know which ad or campaign brought you to us. If consent is granted when you submit — because you accepted cookies, or because it is granted by default where you are visiting from and you have not declined — the inquiry email our team receives also records, together with your inquiry: the click identifiers that Google and Meta (Facebook, Instagram) add to their ad links (gclid, gbraid, wbraid, fbclid) and Meta's click cookie (_fbc), when present, and the Google Analytics identifiers of your browser and your visit (client ID and session ID). We use them only to connect your inquiry to the ad or campaign that led to it. If consent is not granted, or we cannot tell where you are visiting from, the email records only that consent was not given, and none of these identifiers. They are not added to the customer database shared within the La Noticia group. If consent is granted when you submit, our server also tells Google Analytics directly that an inquiry was sent and from which form (or, if it could not be sent, the reason), using your browser's Google Analytics identifiers or, when your browser has none, a code derived from your email, not the email itself. If consent is granted when you submit, your browser also tells Google Ads that an inquiry was sent, together with your email and phone number in hashed form (SHA-256), so Google can match the inquiry to an ad click without receiving your email or number as written. Your name and message are never sent to Google.

Once you have made a choice, our notice does not appear again on its own. To change it — for example, to withdraw consent you gave — use the "Cookie preferences" link in the footer of every page, or the one below: it reopens the notice, and your new choice applies right away, without reloading the page. Withdrawing consent stops these tools from using cookies from that moment on; to also remove cookies they already set, delete this site's cookies in your browser settings. Deleting cookies does not remove identifiers already recorded with an inquiry you sent; to ask us to delete those, see "Your rights and choices" below. You can also opt out of Google Analytics with the browser add-on available at tools.google.com/dlpage/gaoptout.

Our forms are also protected by Cloudflare Turnstile, which runs an automated check to block spam bots and may set a Cloudflare cookie when you pass it.

Cookie preferences

Data retention and security

We keep inquiry information for as long as needed to serve your event and meet our legal obligations, and we apply reasonable technical and organizational measures to protect it.

Your rights and choices

You may request access to, correction of, or deletion of your personal information, and you may withdraw marketing consent at any time, by writing to privacy@sterlingeventsvenue.com or by using our online privacy request form:

Submit a privacy request online

Children

This website is not directed at children under 13 and we do not knowingly collect their personal information.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top indicates the current version. Material changes will be posted on this page.

Contact

Questions about this policy? Write to privacy@sterlingeventsvenue.com or Sterling Events Venue, 4300 Monroe Rd Ste B, Charlotte, NC 28205.